InNepal | News Channel

Overview

InNepal is an initiative created to spread positive information about Nepal and inspire young adults to see the opportunities within the country.

The project focused on telling success stories of Nepali individuals and highlighting positive developments such as infrastructure projects, innovations, and community achievements — all designed to counter brain drain and build a sense of hope.

The content started on TikTok and expanded to multiple platforms, transforming into one of the fastest-growing positive news channels in the country.

Project Overview

Execution

• Curated positive stories from across the internet and crafted narrative scripts.

• Produced two types of content:

  • Curated compilations with voiceovers.

  • Original mini-documentaries featuring interviews and on-ground reporting.

• Distributed content across TikTok, IG, FB, X, and YouTube posts.

• Managed a content pipeline of 2 videos + 2 stills daily across 5 platforms.

• Hired and managed VO artists, researchers, and content assistants.

• Established team workflow and content quality standards.

• Coordinated with corporate management for approvals and strategic direction.

• Maintained high posting consistency despite resource challenges.

Challenges & Solutions

Situation:
One of the main voiceover artists suddenly left, creating an immediate gap in content production.

Complication:
Corporate hiring takes weeks, and there wasn’t enough backup content to pause uploads.

Questions Raised:

• Can we borrow a VO artist from another team?

• Can we use AI-generated voiceovers temporarily?

• Should we pause production entirely?

Answers:

• Do not stop uploads — consistency matters.

• Assign the VO work to an internal team member (skill > perfection).

• Reduce video upload frequency from 2 to 1 per day to save bandwidth.

Outcome:
We continued daily posting with interim solutions and bought enough time to hire a full-time VO artist smoothly.

Results

Snapshots

See It Live

🔗 TikTok

Key Takeaways

• Built a positive storytelling channel with high consistency and strong early traction.

• Learned to maintain quality and speed simultaneously in a corporate environment.

• Successfully handled team expansion, delegation, and workflow creation.

• Managed multi-platform distribution with optimized posting schedules.

• Proved the impact of positive content in reducing negativity-driven narratives online.