DFC Foods | TikTok | 8x Target

📈 8x Target Achieved | 8M+ Views in 3 Months | TikTok-Led Strategy

Overview

DFC Foods is a food company based in western Nepal, known for products such as rice, wheat flour, soy chunks, puffed rice, and beaten rice.

As the company prepared to expand into Kathmandu, its goal was to build brand awareness and consumer familiarityin a highly competitive market.

To support this expansion, DFC looked to social media as a key channel for reaching new audiences and penetrating the urban market.

Project Overview

Execution

• Developed platform-specific content strategy around snackable recipes.

• Managed shoot planning, set design, and creative direction.

• Edited videos, added voiceovers, and optimized captions.

• Oversaw cross-platform posting, timing, and analytics.

Challenge & Solution

Situation
After 5 videos, performance was flat — under 100K views.

Complication
Each shoot required budget and time. Continuing with the same format risked missing the 1M-view target.

Questions Raised

• Are the recipes not interesting enough?

• Is the storytelling too polished for TikTok?

• Do the videos lack a native feel?

Solution Implemented

• Shifted to TikTok-native storytelling with fast cuts and dynamic pacing.

• Recorded organic-sounding voiceovers using phone audio.

• Added top-view camera angles to make visuals more engaging.

Outcome
The new approach resonated instantly. We scaled the format, posted consistently, and achieved 8M+ organic views in 3 months.

Results

Key Takeaways

• Great performance comes from platform-native storytelling, not over-production.

• Testing and adapting fast can transform underperforming campaigns.

• Simplicity, speed, and authenticity build connection on short-form video platforms.

See It Live

🔗 Visit DFC Foods TikTok Page

Before

After