πŸŽ™οΈ 20M+ Short Views | 500K+ Full Podcast Views | End-to-End Podcast Management

Overview

The Doers Nepal is Nepal’s longest-running business podcast, running successfully for over 6 years and featuring entrepreneurs, creators, and innovators from across the country.

The team was looking for someone to lead the entire podcast operation β€” from guest research and content distribution to creative direction, social media strategy, and performance growth.
I joined full-time as Podcast Lead, managing both production and digital distribution.

Project Overview

Client

The Doers Nepal

Role

Podcast Lead (Full-time Role)

Duration

Ongoing

Platforms

YouTube (Primary), LinkedIn, Instagram, Facebook, TikTok

Goal

Strengthen podcast production, distribution, and growth across platforms.

Result

Produced the second-most-viewed episode (100K views) and generated 20M+ views from short-form content.

Execution

  • Managed guest research, coordination, and episode planning.

  • Created content strategy to repurpose podcasts into short-form clips and social content.

  • Oversaw 5 social media channels for consistent cross-platform distribution.

  • Designed thumbnails, curated titles, and wrote episode newsletters and quote posts.

  • Managed a team of 4 handling shooting, editing, and publishing.

  • Iterated and tested new podcast set designs for better aesthetics and retention.

  • Managed audio platform distribution (Spotify, Apple Podcasts, etc.).

Challenge & Solution

Situation
Production quality was inconsistent β€” audio noise issues, color mismatches, and frequent spelling errors during editing.

Complication
The studio didn’t have a fixed set. Lights and cameras were rearranged for every shoot, and multiple camera brands led to mismatched colors and tones.

Questions Raised

  • How much time will it take to get new cameras?

  • Can we fix color differences through camera settings?

  • Should we hire a new editor?

  • Should we turn off the AC to reduce noise?

Solutions Implemented

  • Hired a professional colorist to ensure consistent tone across episodes.

  • Adjusted microphone positioning and reduced sensitivity to minimize noise.

  • Developed SOPs for production and post-production to maintain quality.

  • Hired a skilled editor with strong color and audio balancing expertise.

Outcome
Achieved visual and audio consistency across episodes, improved workflow efficiency, and established a repeatable system for future productions.

Results

Metric

Result

Full Podcast Views

500K+ in YouTube

Short-Form Views

20M+ across YouTube Shorts, Reels & TikTok

Team Size

4 members

Weekly Content Output

1 long-form podcast per week + 10–12 short clips+5 quotes + 1 newsletter + 3 podcast posts

Impact

Achieved consistent quality, higher audience retention, and streamlined production workflow

Snapshots

A look at The Doers

See It Live

πŸ”— The Doers Nepal -YouTube Channel

πŸ”— Instagram

πŸ”— TikTok

πŸ”— LinkedIn

Key Takeaways

  • Building systems and SOPs can solve recurring production issues.

  • Consistency matters more than perfection in long-term content creation.

  • Strategic repurposing of long-form content drives massive visibility on short-form platforms.

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